Omnicom Media Group UK are proud supporters of the IAB Gold Standard certification programme and encourage those within the industry to help collectively and collaboratively develop industry digital standards further.
Omnicom Support IAB Gold Standards
The IAB Gold Standard initiative has helped drive several key developments within the advertising industry to build a more robust and transparent ecosystem for advertisers, publishers, technology providers and buyers to operate within.
OMG UK continue to work closely with publishers and advertisers to reduce ad fraud across the advertising supply chain, uphold brand safety and suitability standards within the industry and optimise consumer experience, including adoption of creative guidelines and privacy frameworks. This has been largely possible through IAB (and IAB Tech Lab) developments such as SupplyChain Object, DemandChain Object and Authorised Digital Seller initiatives alongside collaboration with industry bodies such as Coalition for Better Ads and Trustworthy Accountability Group.
As IAB Gold Standard continues to evolve with the introduction of developing technology and new formats into the advertising ecosystem, OMG UK reasserts its support for recent initiatives that have been established to largely focus on enhancing video and podcast standards, including:
- RefSettings: As part of IAB Tech Labs OpenRTB 2.6, this system enables publishers to declare ad refresh information via auction bidstream for greater transparency, smoother consumer experience and optimised site carbon footprint.
- Podcast Measurement Guidelines: Established to enhance the signals (including downloads, audience, and ad delivery) made available for podcast environments and support further transparency for advertisers.
- IAB Tech Lab’s Video Signals: System to standardise important signals (including updated ad format definitions and guidelines) for video content and context to support advertisers in making more effective decisions around where their ad may appear.
- VAST CTV Addendum 2024: Enhanced capabilities established to standardise measurement support across CTV environments that covers use of universal ad IDs, Open Measurement integration, interactive ads functionality and support for higher resolution formats.
- Ad Creative ID Framework (ACIF): Introduction of a unique identifier across each phase in video advertising supply chain to support advertisers and publishers deliver smoother consumer experience – including more effective frequency management, cross-platform measurement support, and separation from competitor brands.
Our continued partnership with the IAB remains a key foundation on which OMG UK’s digital standards are built, and how we continue to deliver market-leading solutions for clients.
For more information on the Gold Standard, please visit https://www.iabuk.com/goldstandard
