APAC

Tony Harradine

CEO | OMG APAC

Driving OMG’s Expansion Across APAC

Tony Harradine is Chief Executive Officer of Omnicom Media Group (OMG) Asia Pacific, where he is responsible for the network’s strategy, growth, and operations across the region. He also serves as OMG’s Global Chief Investment Officer, guiding investment strategy and vendor partnerships that enable clients to achieve greater scale, transparency, and outcomes.

Since taking on the APAC CEO role, Harradine has led OMG’s agencies in delivering on the group’s promise to transform experiences and deliver better outcomes for clients across diverse and dynamic markets. His leadership strengthens OMG’s agency-as-platform model by ensuring that talent, tools, and technology are fully leveraged to support client growth.

Before joining OMG, Harradine was Executive Vice President at IPG Mediabrands and Managing Director at Active International. He began his career as an Investment Manager at Starcom, building a foundation in media strategy and trading that informs his leadership today.